I just f*&king love French back label translations in marketing speak. Exhibit A: “Fresh, elegant and light, this crémant, exclusively elaborated from chardonnay, exhales toasted note and a hint of white flowers. Perfect as an aperitif or with refined dishes.†Elaborated and exhales, good start. But ‘refined dishes’? Damn right, crack out the Spam. Or spam, spam, spam, spam, spam, bacon, eggs and spam. Nah, maybe not refined enough.
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I just f*&king love French back label translations in marketing speak. Exhibit A: “Fresh, elegant and light, this crémant, exclusively elaborated from chardonnay, exhales toasted notes and a hint of white flowers. Perfect as an aperitif or with refined dishes.†Elaborated and exhales, good start. But ‘refined dishes’? Damn right, crack out the Spam. Or spam, spam, spam, spam, spam, bacon, eggs and spam. Nah, maybe not refined enough.
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